Here we go again. You just wasted your time going to that stupid networking event and chatted with someone you will never speak to again. Sure they were nice. But the potential for business was ZERO! And you now have 2 hours less to complete the work that's waiting for you back at your home office or studio.
Here we go again. You met with a prospective client who seemed like a sure thing. But after several nudges from you, they've stopped returning your calls and responding to your emails.
Our wedding planning businesses are filled with moments like these. You can put your best foot forward, keep a smile on your face, wear that outfit that makes you look your best, rock your favorite shoes, read the amazing sale tips shared by Saundra Hadley on her blog, listen to that song that pumps you up . . . you can do all these things and more. The fact remains that there will still be meetings that don't pay off. There will always be business relationships that disappoint and let us down. It can be discouraging, because most of your efforts are geared toward securing new clients. You will only have two outcomes: success or failure. Chances are that you will experience far more failure than success.
However, as a wedding planner, you are in the business of serving. Therefore, you have another mission besides planning beautiful weddings. Your other mission is . . . dun dun dun dunnnnn
TO HELP PEOPLE!
Because this is your other mission, you must come to realize that your time is never wasted. After all, didn't you provide some valuable advice during that networking event? And wasn't that prospective client grateful when you helped them understand the wedding planning process a bit more? Even if they never do business with you, you planted a seed that will hopefully improve their lives in some way. Even if they never do business with you, you have also planted a seed in your own life. You've heard of karma, right? When you do good things, something, somehow, someday will bring a good thing back to you. I like good things, don't you?
So, the next time you're feeling like your activities aren't paying off, consider that you have two missions. As a business person, your mission is to monetize your time. I would never say otherwise! However, as a service provider, your mission is to help people. And while you can't always control the outcome of your first mission, you can always find a way to serve people. As long as you're doing that, your time is never wasted!