Sales . . . I already know what you're thinking. Sales is that elusive animal that refuses to be tamed. It is buck wild and slippery as a fish. I know it's hard to believe but this beast can be tamed. Wanna know how I found out? By listening to the wise voice of none other than the amazing Saundra Hadley. Having already acquainted myself with her via Twitter, I met Saundra in person a few years back when I attended Eventology Conference in 2009 in Indianapolis. She was the most dynamic and most engaging speaker on docket. Not only did she entertain us with her humorous quips but she really knew her stuff when it came to sales. I mean REALLY.
Every single wedding professional in that room had questions about sales. Every single wedding professional in that room was busy taking notes. And when her session ended, every single wedding professional walked away talking about her session . . . for months and months on end. I was one of them.
Every single wedding professional in that room had questions about sales. Every single wedding professional in that room was busy taking notes. And when her session ended, every single wedding professional walked away talking about her session . . . for months and months on end. I was one of them.
When Lisa and I discussed the courses we needed covered at Backstage Bridal Pro Academy, we knew sales was one of those must-have sessions and Saundra was the must-have expert for the job. It makes me very happy to have her at Backstage Bridal Pro Academy, to speak on Get REAL Sales Methods.
Recently I came across an interesting blog post she wrote about her experience in the dressing room at Marshall's and I had to share it with you. In it you will find nuggets of wisdom regarding that elusive beast called sales and a new way to look at how today's "no" could turn into a "yes" tomorrow.
A SALES LESSON IN THE DRESSING ROOM
I visited one of my favorite stores, Marshall's the other day. I was in need of a few things and of course, ended up in the dressing room with SEVEN items to try on. I’m a girl. What do you expect?
Our local store has been in renovation for the past few months. With everything re-done, the store looks wonderful. Especially the dressing rooms! New stalls with fancy doors and the lighting is superb. What caught my eye though, made me stop and say “hmmmmm”.
Women know that when we start trying on a lot of clothes we start to divide them into groups in the dressing area. What we are going to buy, what we may be on the fence about and what we are not going to purchase.
Marshall's in their infinite-always-selling-strategy, installed these cute little signs in various places inside the dressing room stall, to help you organize your clothes.
The second sign, "possibly" was another great idea. Makes sense, right? Because sometimes you aren’t sure about your purchase. It’s not a yes, nor is it a no. You might have to try it on again. Which is exactly what I did with a pair of Express pants.
The last sign is what stopped me in my tracks. "tomorrow". I didn’t see a sign that said, “No.” or “Not Buying”. I saw something that gave me a little hope, that I may go home, kick myself for not buying that new shirt and come back tomorrow for the purchase.
See how subliminal the selling message is? If I’ve said it once, I’ll say it a 100x. Selling is a mind thing. Creating desire and filling the need.
Do you view your potential clients like that? Or do you get down and let the negative, creepy thoughts that multiply quickly into your brain when you haven’t closed the sale immediately?
Always have a little hope. Sometimes the “no” sale might be made today, but “tomorrow” it might be turned into a “yes”.
ps I loved the fact they used all lower case on the signs. That means nothing to you, except it made me happy.
pss I did not purchase the Express pants.
happy selling!
Want a chance to soak in the wisdom of Saundra Hadley on a more personal level? You can do just that at Backstage Bridal Pro Academy. Saundra can be found kicking it in her Chucks all the live long day for the entire conference! Plus, she's super fun to hang out with! Register today!
P.S. Your room IS INCLUDED! YAHOO!!!
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